The ad-tech company’s raise included Hearst Ventures, an investment wing of the U.S. media empire, and asterX, Quebecor’s venture arm, as well as Deloitte Ventures, Desjardins Capital and Brightspark Ventures. The funds will be used to expand its sales and marketing team, expand globally and support a growing client base. (The Logic)

Talking point: As third-party cookies disappear, Optable’s data clean room helps digital advertisers comply with data privacy laws. A data clean room lets advertisers anonymize user data so they can exchange information with other companies without sharing personally identifying information. Hearst will serve its digital advertisers with Optable’s platform, which is already being used by other customers in Canada, the U.S., Japan and Europe.