The high-performance car maker said it is selling perpetual rights to the Aston Martin Formula One Team’s brand to AMR GP for £50 million ($92.3 million). Aston Martin’s board is hoping the deal will improve the company’s liquidity, a regulatory filing said, amid “a highly challenging trading environment” including “heightened tariffs in the U.S.” (The Logic)
Talking point: Lawrence Stroll, who made his billions expanding luxury brands like Ralph Lauren and Michael Kors, has become increasingly focused on turning around Aston Martin since 2020, when he led a consortium to invest in the auto company and became executive chair. Stroll also indirectly controls the majority voting rights of AMR GP, which is extending its ownership of the Aston Martin racing brand as part of the cash deal. The automaker, which reports its annual results next week, warned that it expects its adjusted before-tax earnings to fall short of the low end of analysts estimates after its wholesale vehicle deliveries fell 9.7 per cent year over year.
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