Three trademark applications for “Reality One,” “Reality Pro” and “Reality Processor” filed in Canada, the U.S. and other jurisdictions could indicate Apple’s plans for a line of virtual- and augmented-reality devices, Bloomberg reported. Apple declined to comment. (Bloomberg)
Talking point: The tech giant didn’t file the “Reality” trademark applications itself. Companies like Apple often use shell companies for trademark filings to keep their plans secret; these were registered by a shell corporation located at the same address as others linked to Apple. Its potential foray into the metaverse space is being watched closely. The iPhone maker’s shares surged earlier this year, which some investors and analysts attributed to speculation that the company could venture into VR/AR devices. The applications haven’t been approved and there’s no guarantee that future Apple products will carry those names. Apple shares were down more than one per cent at Monday’s close amid a broader decline.