The consulting firm started to collect weekly data on individual log-ins to AI tools this month, and has told associate directors and senior managers that their use of the tools will be considered in promotion decisions this summer. (Financial Times)

Talking point: It’s part of a broader push as consulting firms try to get senior, experienced workers on board with the technology as quickly as their junior counterparts. But sources interviewed by the Financial Times said the login-tracking approach has not gone down well, criticizing some of the firm’s AI tools as “broken slop generators.” Krish Banerjee, Accenture Canada’s head of data and AI, has previously said the firm is retraining workers to focus more on AI as client demand soars, including pushing junior-level workers to take on “executive decision-making capability.” Accenture Canada spokesperson Scott Tabachnick said the firm’s strategy requires “adoption of the latest tools” to serve clients most effectively.