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Aimée Look

Reporter

Aimée Look was a Toronto-based general assignment reporter for The Logic. Before joining the site, she interned at Bloomberg and CNN. She holds a bachelor of commerce from Queen’s University, founded the Look for Strength podcast and has freelanced for the Financial Post.

[email protected]

Articles by Aimée Look

Briefing

Canadian Tire to buy Hudson’s Bay intellectual property for $30 million

https://thelogic.co/briefing/canadian-tire-to-buy-hudsons-bay-intellectual-property-for-30-million/

By Aimée Look | May 16, 2025

The U.S. brain drain could be Canada’s gain

https://thelogic.co/news/the-u-s-brain-drain-could-be-canadas-gain/

By Aimée Look | May 16, 2025

A queue of college students stand in line to speak with representatives of local tech companies during a job fair on Wednesday, March 29, 2023, in Atlanta.

Ontario opts for billions in spending to stave off the effects of Trump’s trade war

https://thelogic.co/news/special-report/ontario-opts-for-billions-in-spending-to-stave-off-the-effects-of-trumps-trade-war/

By David Reevely and Aimée Look | May 15, 2025

The province’s budget includes business supports, infrastructure spending and a critical minerals plan, but postpones balancing the books

Briefing

Una Software raises US$4.4M in seed round

https://thelogic.co/briefing/una-software-raises-us4-4m-in-seed-round/

By Aimée Look | May 14, 2025

The untold story of how Shopify killed DEI

https://thelogic.co/news/the-big-read/shopify-dei-build-native-build-black/

By Aimée Look and Murad Hemmadi | May 14, 2025

Shopify says it wants to make commerce better for everyone. Insiders tell a different story.

Three gray shopping bags labeled "D," "E," and "I" stand upright by a grave with a bouquet of flowers placed in front of them on green grass.

Briefing

The U.S. is poised to lose US$12.5 billion in travel revenue this year

https://thelogic.co/briefing/the-u-s-is-poised-to-lose-us12-5-billion-in-travel-revenue-this-year/

By Aimée Look | May 13, 2025

Katherine Homuth’s new startup wants to capture your company’s memories

https://thelogic.co/news/katherine-homouth-srtx-oomira-new-startup/

By Aimée Look | May 13, 2025

The SRTX founder and former CEO is back with a new company that will create “real-world simulation engines” based on reams of company data

Katherine Homuth, CEO of SRTX

Briefing

Air Canada slashes 2025 forecast as cross-border travel drops

https://thelogic.co/briefing/air-canada-slashes-2025-forecast-as-cross-border-travel-drops/

By Aimée Look | May 9, 2025

Briefing

Onex sells US$550M stake in WestJet to Delta, Korean Air

https://thelogic.co/briefing/onex-sells-us550m-stake-in-westjet-to-delta-korean-air/

By Aimée Look | May 9, 2025

Briefing

Unblocked clinches US$20M Series A round

https://thelogic.co/briefing/unblocked-clinches-us20m-series-a-round/

By Aimée Look | May 8, 2025