TORONTO — SRTX founder Katherine Homuth is starting a new company called Oomira to create “simulation engines” from archived company data.

Oomira will help companies “capture” the memory of an organization, Homuth wrote on Substack. “We’re running companies with amnesia,” she added. “We don’t remember what happened. We remember versions of it. Messy, conflicting, and scattered across inboxes, tools, decks, and egos.”

The startup, Homuth claimed, will timeline and archive the decisions a company has made, along with the people and relationships behind the work, to create a “real-world simulation engine” to model decisions.

The idea for Oomira came about last August, when Homuth sat down to write an AI-assisted script about her former company, she told The Logic. She wanted to create a coherent narrative, but said the level of hallucination was “like asking a drunk stranger to explain your life.”

She frequently used ChatGPT over the past year, and though it “superpowered” her work, she was “constantly frustrated” with the amount of time it took her to re-explain things. With Oomira, Homuth says, she’s creating an infrastructure layer underneath AI chatbots. 

Right now, she says she’s designing an interface that will archive data to help clients understand how they can best automate their systems. The goal is to create a self-service beta by the fall, she said.

Oomira is already taking on a small number of clients for its archival services, Homuth said, targeted at companies that have “been around long enough” to forget who made decisions, and why they were made in the first place. Homuth’s startup will charge companies US$50,000 to archive their history—US$25,000 to reserve their spot, and the other US$25,000 “when we get to you.”

“I genuinely believe ‘archivist’ will be this decade’s version of the community manager: first seen as eccentric, then suddenly in demand, and eventually built into the infrastructure of every serious company,” Homuth said, and likened the process to hiring a historian, detective and simulation architect.

Oomira doesn’t have any investors on board yet, nor any funding talks in the works—though Homuth told The Logic that this was “by design.” Instead of being worried about when the next round of funding will close, she’s using customer revenue to fund the company. That way, the pressure remains on building, she claims. 

She’s building the company solo with a few specialized contractors, she said, and setting up remotely in Toronto. “I’m not interested in building a bloated org chart; I’m building infrastructure,” she said.

Homuth stepped down as CEO of Montreal-based textiles firm SRTX—which makes Sheertex pantyhose—in late March. Her departure was part of a deal with investors to raise around US$40 million, The Logic first reported. The funding would allow SRTX to avoid insolvency, which was expected to hit as soon as April. 

Homuth’s departure came after the company laid off 40 per cent of its 350-person workforce in February—which Homuth attributed to impending tariffs from the U.S. and delayed capital raises. At the end of 2024, Homuth had said SRTX was “not even close” to being profitable, and that the firm was looking for one big investment—at least another US$32 million to scale production.

In announcing Oomira, Homuth also gave some new details about her time at SRTX in a LinkedIn post. She claimed the company was months from profitability. She also appears to hit back at criticism of her previous social media posts, some of which laid bare the struggles of being a startup founder. At the end of 2024, Homuth said she found her “actual” voice online—instead of just the “sanitized, investor-friendly one.” After raising hundreds of millions of dollars, she suggested her success had “earned the right” to be open and vulnerable. “Spoiler: it didn’t,” she added.

Being transparent about the company’s struggles isn’t always welcomed, she said. And the reasons she isn’t a part of SRTX are “layered,” she added.

“Goodbye, Sheertex. You taught me a lot. Most of it useful. Much of it painful. You very nearly killed me,” she wrote. And as for Oomira: “It’s ambitious. It’s early. And I’ve never been more sure of anything I’ve built.”