The mobile self-serve insurance platform plans to use the all-equity funding on education and marketing, with the aim of increasing usage of its app in Canada and the U.S. Vancouver-based Axis Insurance Managers led the round, with participation from Toronto’s Impression Ventures, Montreal VC firm Real Ventures and U.S.-based Manchester Story. (The Logic)
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The mobile self-serve insurance platform plans to use the all-equity funding on education and marketing, with the aim of increasing usage of its app in Canada and the U.S. Vancouver-based Axis Insurance Managers led the round, with participation from Toronto’s Impression Ventures, Montreal VC firm Real Ventures and U.S.-based Manchester Story. (The Logic)
Talking point: The app lets customers buy insurance policies like travel, renters, pet, critical illness and term life with their smartphone in 60 seconds or less. The company indicated that their marketing efforts will focus on Gen Z and millennial customers. In a release, Impression’s managing partner Maor Amar said Goose’s app-first strategy was a draw given how much time the average person spends on their mobile phone.
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