The Big Read

Out of breath: Inside Breather’s rise and fall

MONTREAL — Over the course of a 20-minute conversation, Bryan Murphy, the soon-to-be ex-CEO of flexible-workspace provider Breather, veers from frustration to regret to nostalgia to what-if scenarios and back again. He bats away questions about its recent sale, but otherwise waxes philosophical over the particular cruelty that COVID-19 visited upon the Montreal-based company. “We weren’t selling stationary bikes or video-conferencing software,” he tells The Logic. “We weren’t even like restaurants, which could do takeout. We were selling office space, which could not be used. So it’s just—it’s just one of those things.”

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