Skip to content

Canada's Business and Tech Newsroom

  • Professional Subscription
  • Partnerships & Advertising
  • Licensing & Syndication
Log In Subscribe
Welcome,
  • My Account
  • Log Out
  • Business
  • Tech
  • National
  • The Big Read
  • Briefings
  • Commentary
Search
Log In Subscribe
Welcome,
  • My Account
  • Log Out
Shift newsletter

A gas tank half full?

Does the internal combustion engine still have gas in the tank? 

Paul Woodward thinks so. The president of Burnaby-based Aether Catalyst Solutions is looking to make gas-powered automobiles more cost efficient at a time when electric vehicles are all the rage, with governments dumping billions of dollars into developing EV and battery supply chains. 

Aether, a small research-oriented company, is betting it can drastically reduce the cost of catalytic converters, the flattened cylinders that fit onto a vehicle’s exhaust system and filter out harmful pollutants. 

Shift newsletter

A gas tank half full?

Reducing production costs of the internal combustion engine

By Jesse Snyder
An automotive technician is seen under a car, attaching a catalytic converter to the bottom of it with both hands.
An automotive technician etches a catalytic converter with the car’s licence plate number in Huntington Beach in November 2021. Photo: Mindy Schauer/Digital First Media/Orange County Register via Getty Images
Dec 14, 2023
A A
A Small A Medium A Large
Share

Share

Does the internal combustion engine still have gas in the tank? 

Paul Woodward thinks so. The president of Burnaby-based Aether Catalyst Solutions is looking to make gas-powered automobiles more cost efficient at a time when electric vehicles are all the rage, with governments dumping billions of dollars into developing EV and battery supply chains. 

Aether, a small research-oriented company, is betting it can drastically reduce the cost of catalytic converters, the flattened cylinders that fit onto a vehicle’s exhaust system and filter out harmful pollutants. 

Such a breakthrough could put a sizable dent in the cost of traditional combustion engine vehicles. Catalytic converters are pricey. Thieves increasingly pilfer them from cars, trucks and tractors to make an easy profit. The part was initially expensive enough that Detroit automakers lobbied with uncommon fierceness in the 1970s against regulations that eventually forced them to install catalytic converters on their vehicles. (The plots of recent Hollywood movies including Steven Soderbergh’s No Sudden Move and The Nice Guys, a detective comedy starring Ryan Gosling and Russell Crowe, centred around allegations that Detroit’s Big Three knowingly downplayed the need for catalytic converters.)

Related Articles

President Joe Biden speaks in front of Ford vehicles. A large U.S. flag is behind him.

The fine print on Biden’s EV tax credits

By Anita Balakrishnan
The four members of the musical group the Black Eyed Peas pose onstage with a red Honda Civic Hybrid car.

Hybrids make a comeback amid doubts over EV demand

By Anita Balakrishnan

Today, the part is expensive largely due to the soaring cost of the precious metals they are made out of: namely platinum, palladium and rhodium. Last year, global demand for precious metals used in converters totalled nearly US$40 billion.

“It’s a massive market,” Woodward said in an interview with The Logic. 

Woodward said Aether could eventually let automakers cut the cost of catalytic converters tenfold, largely by using a unique chemical compound that uses cheaper base metals rather than precious ones. 

Aging ovens at the Aether Catalyst Solutions Lab. Photo: The Canadian Press/Chris Young

“For us it’s not necessarily a ‘green’ thing,” Woodward said. “We have something that’s one-tenth the cost, and we’re very close to making it work.” 

Aether still has a lot of ground to cover. The company employs just four people. For the last 10 years it has focused strictly on research. But Aether has more recently signed partnerships with several large original equipment manufacturers (OEMs), including a joint development agreement with a multinational material sciences company to test and potentially eventually scale up its chemical catalyst technology. 

With EVs and gas-powered vehicles locked in a battle to bring down costs, consumers have continued to shy away from electric due largely to higher up-front costs. Still, EV manufacturers led by Tesla significantly drove down sticker prices in the last year—down to US$50,000, cut by roughly US$15,000—and EVs could soon reach parity with gasoline. A matter less often discussed is whether the traditional gas model still has room to get a bit more lean. 

Read Shift—The Logic’s authoritative weekly newsletter on automotive technology industry news—for more; and if you know someone who should be reading it, they can sign up here.

#climate #electric vehicles #markets #Tech #The Logic's Shift

Sponsored Content

The road to risk-smart regulation

By Deborah Aarts

Why cybersecurity needs to match pace with AI

By Jessica Aftimus Rosa

How to shift your workforce from AI experimentation to adoption

By Jessica Aftimus Rosa
Paid promotional content

Loading...

Thanks for sharing!

You have shared 5 articles this month and reached the maximum amount of shares available.

Close
This account has reached its share limit.

If you would like to purchase a sharing license please contact The Logic support at [email protected].

Close
Want to share this article?

Upgrade to all-access now

Close
Gift the full article!

You have gifted 0 article(s) this month and have 5 remaining.

Copy link and gift
Copy Link
Email to a friend
Send Email
Gift on Social Media

Recipients will be able to read the full text of the article after submitting their email address. They will not have access to other articles or subscriber benefits.

An automotive technician is seen under a car, attaching a catalytic converter to the bottom of it with both hands.

Photo: Mindy Schauer/Digital First Media/Orange County Register via Getty Images

Aging ovens at the Aether Catalyst Solutions Lab.

Most Popular This Week

An image of Prime Minister Mark Carney, standing in front of a microphone and speaking. He is wearing a blue suit and tie, while looking away from the camera. He is standing in front of a dark background. The Cohere logo is visible in the background.
News

Conservatives challenge Ottawa to justify its $1.6B Cohere investment

By Catherine McIntyre
A logo that reads AI in blue lettering against a light yellow background.
News

BDC launches programs to test Canadian AI tools in small businesses

By Catherine McIntyre
A man wearing a headset microphone sits on a stage. He is speaking and gesturing with his hands. The background is dark blue.
News

Ottawa will invest up to $1.6B in Cohere as firm’s valuation hits $35.7B

By Catherine McIntyre
Prime Minister Mark Carney and the rest of the Liberal front bench stand applauding Finance Minister François-Philippe Champagne in the House of Commons. Champagne is in the middle of the frame, with his hands on a desk lectern.
Special Report

What business wants from the 2026 federal budget

By David Reevely, Joanna Smith, Anita Balakrishnan, Claire Brownell, Chaimae Chouiekh, Murad Hemmadi and Meghan Potkins

In-depth, agenda-setting reporting

Great journalism delivered straight to your inbox.

A side shot of Annie Andrews passing a cluster of supporters with a hand outstretched and a joyful look on her face.
News

What the Democrats’ midterm sweep means for Canadian business

By Joanna Smith

Briefing

Cenovus Energy joins Canada’s exclusive million-barrel club

By Meghan Potkins   |   Nov 4, 2026 | 3:47 PM ET

Toronto chatbot firm Ada to merge with U.S. company Dialpad

By Catherine McIntyre   |   Nov 4, 2026 | 3:41 PM ET

Fairfax stock rises on earnings beat as it prepares for global bank takeover

By Anita Balakrishnan   |   Nov 4, 2026 | 3:19 PM ET

Best business newsletter in Canada

Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.

Exclusive events

See the bigger picture with reporters and industry experts in subscriber-exclusive events.

Membership in The Logic Council

Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.

Recent Popular Stories

Analysis

Why a midterm sweep for the Democrats won’t end Canada’s trade nightmare

By Joanna Smith   |   Oct 29, 2026
Commentary

Carmichael: Canada’s Nobel-winning economist thinks Carney is on the right track

By Kevin Carmichael   |   Oct 31, 2026
A man wearing a dark suit jacket, blue button-down shirt and spotted brown-and-blue tie stands in front of a black and blue background, gesturing and speaking into a microphone.
News

Ottawa will invest up to $1.6B in Cohere as firm’s valuation hits $35.7B

By Catherine McIntyre   |   Oct 29, 2026
A man wearing a headset microphone sits on a stage. He is speaking and gesturing with his hands. The background is dark blue.
News

Bank of Canada raises key interest rate amid soaring energy costs

By Kevin Carmichael   |   Oct 28, 2026
Bank of Canada Governor Tiff Macklem in a suit, speaking and gesturing with his right hand.
Special Report

What business wants from the 2026 federal budget

By David Reevely, Joanna Smith, Anita Balakrishnan, Claire Brownell, Chaimae Chouiekh, Murad Hemmadi and Meghan Potkins   |   Oct 28, 2026
Prime Minister Mark Carney and the rest of the Liberal front bench stand applauding Finance Minister François-Philippe Champagne in the House of Commons. Champagne is in the middle of the frame, with his hands on a desk lectern.
News

The Canadian Forces were warned about safety gaps for 20 years before Wainwright disaster

By David Reevely   |   Oct 30, 2026
A side shot of a row of fully equipped soldiers making a beach landing from zodiac watercraft, rifles in hand.

Canada's most influential executives and policymakers are reading The Logic

  • CPP Investments
  • Sun Life Financial
  • C100
  • Amazon
  • Telus
  • Mastercard
  • bdc
  • Shopify
  • Rogers
  • RBC
  • General Motors
  • MaRS
  • Government of Canada
  • Uber
  • Loblaw Companies Limited
logic-logo

Canada's Business and Tech Newsroom

100% human-crafted journalism

Newsroom

  • News Tips
  • AI Policy
  • Editorial Disclosures
  • Story Pitches

Company

  • About Us
  • Terms of Service
  • Privacy Statement
  • Corporate Information

Contact

  • Contact Us
  • Advertise
  • FAQs
  • Work at The Logic

© 2026 The Logic Inc. All Rights Reserved.

Trusted by leaders

Error

Account creation failed.

Please email us at [email protected].

Create Account

[wppb-register form_name=”cozmo-registration-form-for-modal”]

I do have an account
Login
or

[wppb-login]

I don’t have an account