Madaline Zannes

One Toronto lawyer took nearly 60% of her meetings in the metaverse. Here’s how it went

Clients in need of real estate or intellectual property advice can usually find lawyer Madaline Zannes at offices on Toronto’s Yonge Street—in the physical world, that is. Her assistant has also started greeting walk-ins each morning at Somnium Space Parcel #2444. 

That’s Zannes’s address in the metaverse, where she took 58.8 per cent of her meetings in May. She made a personal goal to maximize her virtual-world appointments in the spring, setting her calendar to offer only two options: metaverse meetings and phone calls. 

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