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Twenty-three per cent of Canadians reported losing most or all of their income due to the COVID-19 pandemic, according to a poll conducted by Toronto-based predictive analytics firm Riwi.
That’s more than the 20 per cent in the U.S. who said they’d lost most or all of their income, and the 13 per cent in the U.K. Fifteen per cent of Canadians reported losing about half their income, and 13 per cent lost about a quarter.
Riwi runs surveys on dormant or vacant URLs, reaching a broad segment of internet users including groups like young people and immigrants, who are often missed in traditional polling methods. The firm, which collected data on a wide range of ways COVID-19 is affecting both Canada and the world, shared key findings on data from April 20 to May 18 with The Logic.