Juul Canada halting production on fruit flavours as it attempts public ‘reset’

A Juul Labs Inc. e-cigarette and flavored pods in New York in July 2018.

Juul Labs Canada will temporarily stop producing fruit-flavoured vaping pods, The Logic has learned. But the company will sell through its existing stock of the products, and will consider re-introducing them “under the guidance and regulation of Health Canada,” president Michael Nederhoff wrote in a letter to retailers and distributors.

The move comes as the federal government considers further restrictions on flavoured vape products amid growing concerns from health-care professionals and advocacy groups. Nederhoff’s letter, dated January 14, acknowledges these challenges, stating that Juul is interested in “resetting the vaping category, [and] earning the trust of society.” The production halt will take effect on Wednesday.

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