Skip to content

Canada's Business and Tech Newsroom

  • Professional Subscription
  • Partnerships & Advertising
  • Licensing & Syndication
Log In Subscribe
Welcome,
  • My Account
  • Log Out
  • Business
  • Tech
  • National
  • The Big Read
  • Briefings
  • Commentary
Search
Log In Subscribe
Welcome,
  • My Account
  • Log Out
Subscriber Survey

Nearly 40% of subscribers putting off long-term financial plans as recession looms: Survey

While nearly 90 per cent of respondents to The Logic’s subscriber survey believe an economic recession is on the horizon, many subscribers say the uncertainty has set back their long-term financial goals.

The July poll found that almost 40 per cent of respondents are putting off plans like buying a home or paying off debt, as the possibility of a recession looms. 

Subscriber Survey

Nearly 40% of subscribers putting off long-term financial plans as recession looms: Survey

By Aaliyah Dasoo
Nearly 40 per cent of The Logic’s subscribers are putting off long-term financial plans, such as buying a house, as a possible recession looms. Photo: The Canadian Press/Frank Gunn
Jul 22, 2022
A A
A Small A Medium A Large
Share

Share

While nearly 90 per cent of respondents to The Logic’s subscriber survey believe an economic recession is on the horizon, many subscribers say the uncertainty has set back their long-term financial goals.

The July poll found that almost 40 per cent of respondents are putting off plans like buying a home or paying off debt, as the possibility of a recession looms. 

Two respondents added they’ve put off both home renovations and plans to buy new vehicles.

The results come amid recession fears, rising interest rates and expectations that inflation will climb even higher. The Canadian consumer price index rate in June surpassed eight per cent, the largest yearly change since January 1983. Expecting “higher and more persistent inflation,” the Bank of Canada hiked its key interest rate last week by one percentage point to 2.5 per cent earlier this month. 

Experts have varied outlooks on whether Canada will enter a recession and how severe it might be, with some economists pointing out that the unemployment rate is low but the Canadian economy’s reliance on housing could make the downturn more painful. 

The Logic’s survey found 20 per cent of respondents said they’ve increased their spending and 56 per cent said it stayed the same—though 23 per cent of subscribers actually decreased their spending.

Recreational spending, like travelling, shopping and dining out, were some of the areas subscribers pulled back on the most. 

Methodology

The Logic emailed subscribers a private link to an online survey on July 13 and the survey closed July 15. Respondents’ identities were kept anonymous and duplicates were removed as needed. Subscribers were asked, “Do you believe a recession is coming?” and could select “Yes” or “No.” They were also asked how inflation has impacted their spending, and could select “It’s increased,” “It’s decreased,” or “It’s the same.” They were asked which categories they increased spending on the most in the last month, and in which category they had reduced spending most, and could select one of the following: Food, gas/transportation, entertainment, clothing, shelter, or other. Subscribers were also asked if they planned on slowing investments, if they had any, and could select “Yes,” “No,” or “I don’t have investments.” They were asked, “Do you need to receive a wage increase within the next year to help manage the cost of living?” and could select “Yes” or “No.” They were also asked to elaborate on their answer. Finally, they were asked if the possibility of a recession set back their long-term financial goals, like buying a house, and could select “Yes” or “No.”

Of the 20 per cent of respondents whose spending has increased due to inflation, a whopping 74 per cent said their food costs had increased more than anything else. Twenty-one per cent said their gas and transportation costs had increased the most.

Yet, more than half of subscribers said they won’t need a wage increase to manage their finances. 

A few respondents commented that while a raise would certainly be helpful, for now, they’re able to meet their expenses. “I don’t NEED a wage increase although one would be helpful to weather the long-term impacts of inflation coupled with recessionary pressures,” wrote one respondent.

“An increase would be nice but for now we are managing and received increases in the last year,” another subscriber said. 

Roughly 96 per cent of survey respondents said they have investments; just over a quarter said they’d be slowing them. 

Nearly 69 per cent of those who have investments said they do not plan on slowing any of them. 

“Investors invest for the long haul. Recessions last two to three years. … If you can’t ride out recessions, you probably shouldn’t be investing (at least not in the stock market),” one subscriber wrote. 

Another person shared a similar sentiment, saying they are ready to stick with their investments despite the economic uncertainty: “I’m hoping that if I can weather the storm, carrying on with the same habit will yield a better return in the long run.”

#economy #inflation #interest rates #Subscriber Survey

Sponsored Content

The real-world economic offshoots of sovereign AI

By Deborah Aarts
Illustration of a plane flying above a mailbox

Increasing healthcare access across Canada

By Deborah Aarts

What it takes to lead a frontier firm

By Deborah Aarts
Paid promotional content

Loading...

Thanks for sharing!

You have shared 5 articles this month and reached the maximum amount of shares available.

Close
This account has reached its share limit.

If you would like to purchase a sharing license please contact The Logic support at [email protected].

Close
Want to share this article?

Upgrade to all-access now

Close
Gift the full article!

You have gifted 0 article(s) this month and have 5 remaining.

Copy link and gift
Copy Link
Email to a friend
Send Email
Gift on Social Media

Recipients will be able to read the full text of the article after submitting their email address. They will not have access to other articles or subscriber benefits.

Photo: The Canadian Press/Frank Gunn

Most Popular This Week

An image of a man wearing a white collared shirt. He is standing against a brown background with the word HOOPP written on it. He is slightly smiling and looking directly at the camera.
Exclusive

What the Maple 8’s first chief AI officer is up to

By Murad Hemmadi
A shot of Mark Carney standing in a dark suit in front of a large, red excavator on a construction site. Carney is looking behind him, off-camera.
News

Canada needs an investment ‘hub’ as Carney steps up push for foreign money, says federal agency

By David Reevely
Construction workers walk across a deck as a crane lifts a large bundle of steel rebar into place at a construction site.
The Big Read

Inside Bell’s all-Canadian plan to power the country’s AI future

By Murad Hemmadi
Melbourne city center skyline with views towards the Evan Walker pedestrian bridge flanked by Eureka Tower and far left Crown Casino on Melbourne Southbank.
News

Australia’s pension giant has $10B ready to invest in Canada. It wants something from Ottawa first

By Catherine McIntyre

In-depth, agenda-setting reporting

Great journalism delivered straight to your inbox.

Commentary

Carmichael: Canada’s culture of risk aversion has created an economic doom loop

By Kevin Carmichael

Briefing

TC Energy says North American natural gas demand is growing much faster than previously expected

By Meghan Potkins   |   Jul 30, 2026

Mississauga imposes data centre pause, as Toronto councillors scrutinize local projects

By Murad Hemmadi   |   Jul 30, 2026

A third of Canadian workers are using generative AI, but not for everything

By Murad Hemmadi   |   Jul 30, 2026

Best business newsletter in Canada

Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.

Exclusive events

See the bigger picture with reporters and industry experts in subscriber-exclusive events.

Membership in The Logic Council

Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.

Recent Popular Stories

The Big Read

Inside Bell’s all-Canadian plan to power the country’s AI future

By Murad Hemmadi   |   Jul 22, 2026
Construction workers walk across a deck as a crane lifts a large bundle of steel rebar into place at a construction site.
News

Canada needs an investment ‘hub’ as Carney steps up push for foreign money, says federal agency

By David Reevely   |   Jul 23, 2026
A shot of Mark Carney standing in a dark suit in front of a large, red excavator on a construction site. Carney is looking behind him, off-camera.
Exclusive

What the Maple 8’s first chief AI officer is up to

By Murad Hemmadi   |   Jul 28, 2026
An image of a man wearing a white collared shirt. He is standing against a brown background with the word HOOPP written on it. He is slightly smiling and looking directly at the camera.
News

Canada’s cyberspy agency exempts itself from Buy Canadian rules

By David Reevely   |   Jul 27, 2026
A shot of the sign outside Communications Security Establishment headquarters in Ottawa.
News

AI is helping bring Indigenous languages back from the brink

By Jonathan Feakins   |   Jul 24, 2026
A photo illustration featuring an archival photo taken in 1914 of a young Kwakiutl woman. Around her are shadowy images of totems and carved figures from her community on B.C.'s central coast. Super-imposed on the photos are words in Kwak'wala, the language of the Kwakiutl.
Commentary

Carmichael: The hard work of breaking down internal trade barriers is starting to pay off

By Kevin Carmichael   |   Jul 25, 2026

Canada's most influential executives and policymakers are reading The Logic

  • CPP Investments
  • Sun Life Financial
  • C100
  • Amazon
  • Telus
  • Mastercard
  • bdc
  • Shopify
  • Rogers
  • RBC
  • General Motors
  • MaRS
  • Government of Canada
  • Uber
  • Loblaw Companies Limited
logic-logo

Canada's Business and Tech Newsroom

100% human-crafted journalism

Newsroom

  • News Tips
  • AI Policy
  • Editorial Disclosures
  • Story Pitches

Company

  • About Us
  • Terms of Service
  • Privacy Statement
  • Corporate Information

Contact

  • Contact Us
  • Advertise
  • FAQs
  • Work at The Logic

© 2026 The Logic Inc. All Rights Reserved.

Trusted by leaders

Error

Account creation failed.

Please email us at [email protected].

Create Account

[wppb-register form_name=”cozmo-registration-form-for-modal”]

I do have an account
Login
or

[wppb-login]

I don’t have an account