Skip to content

Canada's Business and Tech Newsroom

  • Professional Subscription
  • Partnerships & Advertising
  • Licensing & Syndication
Log In Subscribe
Welcome,
  • My Account
  • Log Out
  • Business
  • Tech
  • National
  • The Big Read
  • Briefings
  • Commentary
Search
Log In Subscribe
Welcome,
  • My Account
  • Log Out
Subscriber Survey

Companies should weigh in on social, political issues publicly, subscribers say

Companies should take a public stance and not stay silent on discussions about social or political issues, The Logic’s latest subscriber survey has found. 

Subscriber Survey

Companies should weigh in on social, political issues publicly, subscribers say

By Caroline Mercer
Shopify’s Ottawa office. Photo: Shopify
Jun 4, 2021
A A
A Small A Medium A Large
Share

Gift

Share

Companies should take a public stance and not stay silent on discussions about social or political issues, The Logic’s latest subscriber survey has found. 

Fifty-six per cent of subscribers agreed that companies should weigh in. Thirty-eight per cent somewhat agreed, and 18 per cent strongly agreed. Thirty-two per cent disagreed, while 13 per cent said they didn’t know.

“Companies should take a firm stand on issues of equity, diversity and inclusion. We spend much of our time in the workplace and it’s important for employees to understand where their company stands on these issues,” one subscriber wrote.

Methodology

The Logic emailed subscribers a private link to an online survey on May 28, and the survey closed May 31. Respondents’ identities were kept anonymous and duplicates were removed as needed. Subscribers were asked whether they agree with the following statement: “Companies should weigh in on social or political issues publicly.” Their choices were: “Strongly disagree,” “Somewhat disagree,” “Neither disagree nor agree,” “Somewhat agree,” “Strongly agree,” “I don’t know.” They were also asked whether they agree with the following statement: “Companies should restrict internal employee discussions on social or political issues.” Their choices were: “Strongly disagree,” “Somewhat disagree,” “Neither disagree nor agree,” “Somewhat agree,” “Strongly agree,” “I don’t know.”

Many companies, including tech firms, have been grappling with how to manage internal employee debates. Last summer, amid protests following a Minneapolis police officer’s murder of George Floyd, Shopify CEO Tobi Lütke told managers that the e-commerce company “cannot solve every societal problem,” must focus on core business objectives and avoid “endless Slack trolling, victimhood thinking, us-vs-them divisiveness, and zero-sum thinking.” 

Coinbase, Basecamp, Facebook and Google have also discouraged or restricted internal social and political discussions, citing a desire to ensure their workplaces are productive and respectful.

But many of The Logic’s subscribers say companies can’t simply opt out, given their substantial economic and social power. “Pretending that business is separate from the society it operates in is naive at best,” one subscriber wrote. 

Another subscriber said that refusing to participate in discussions still sends a signal. “To opt out says as much as anything,” they said.

Several subscribers pointed out that many firms already wade into social and political matters when they mention environmental, social and corporate governance, or diversity in hiring or marketing materials. One subscriber said this shift to purpose-driven organizations has “a downstream effect.” 

“Leaders cannot pay lip service to diversity within their staff but then not speak out against oppression,” another respondent said.

Many subscribers said they felt that a company’s decision to engage in such discussions depends on the specifics of the issue, whether it’s relevant to the business, or how it affects their employees or customers. 

Some respondents who said it’s not appropriate for companies to engage were concerned about distractions from a business’s core mandate and the risk of misusing company resources. “Companies have a fiduciary duty to their shareholders first before other stakeholders,” one said.

Some subscribers questioned whether it’s worth listening to companies that choose to speak out. “We just have to hear them with a grain of salt, since whatever message they provide, it’s going to be skewed to their business interests,” one respondent wrote.

The Logic also asked subscribers whether companies should restrict internal employee discussions on social and political issues. Sixty-two per cent disagreed with that tactic. Thirty-nine per cent strongly disagreed, and 23 per cent somewhat disagreed, while 28 per cent agreed that those conversations should be limited while at work.

Gift the full article

“There are complex issues that deeply affect employees that need to be part of the open conversation,” one subscriber wrote.

While the majority of  respondents were against an outright ban, some said that discussions may need to be limited if they are disruptive or disrespectful. 

Another subscriber wrote that it makes business sense to allow them: “Companies who listen to their employees are likely better in tune with their customers.” 

One respondent said that attempts to limit social and political discussions are biased.

“These rules are never applied evenly—inevitably what straight white men want to talk about isn’t political, but a woman of colour asking to be treated with respect is ‘not workplace-appropriate.’”

#Basecamp #Coinbase #Facebook #Google #Shopify #Subscriber Survey

Loading...

Thanks for sharing!

You have shared 5 articles this month and reached the maximum amount of shares available.

Close
This account has reached its share limit.

If you would like to purchase a sharing license please contact The Logic support at [email protected].

Close
Want to share this article?

Upgrade to all-access now

Close
Gift the full article!

You have gifted 0 article(s) this month and have 5 remaining.

Copy link and gift
Copy Link
Email to a friend
Send Email
Gift on Social Media

Recipients will be able to read the full text of the article after submitting their email address. They will not have access to other articles or subscriber benefits.

Photo: Shopify

Most Popular This Week

A shot of a placard on a table reading "Let Alberta Decide." There is a person out of focus in the foreground wearing a cowboy hat.
The Big Read

What Alberta’s corporate heavyweights really think about separation

By Meghan Potkins
A person in glasses and a blue top is sitting and typing on a laptop in an office. A desktop screen next to the laptop displays some blurred-out coding work.
News

A niche white-collar role is becoming the AI industry’s hot new job

By Anita Balakrishnan
A logo that reads AI in blue lettering against a light yellow background.
News

What happened when a VC firm let AI do almost everything

By Catherine McIntyre
News

Canada joins the movement to make AI more open source

By Murad Hemmadi

In-depth, agenda-setting reporting

Great journalism delivered straight to your inbox.

Despite a down year a sign board displays the TSX's upbeat close on the final day of the year, in Toronto's financial district on Monday, Dec. 31, 2018.
Analysis

Canada’s ETF industry is almost a trillion-dollar business

By Chaimae Chouiekh

Briefing

A $4.6B power project tied to a Meta-linked Alberta data centre gets the green light

By Meghan Potkins   |   Jul 2, 2026

Quebec launches $1B water infrastructure housing program

By Martin Patriquin   |   Jul 2, 2026

Radical Ventures backs TwelveLabs in US$100M Series B for video AI tools

By Murad Hemmadi   |   Jul 2, 2026

Best business newsletter in Canada

Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.

Exclusive events

See the bigger picture with reporters and industry experts in subscriber-exclusive events.

Membership in The Logic Council

Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.

Recent Popular Stories

Analysis

It turns out Trump does need something from Canada—aluminum

By Joanna Smith   |   Jun 25, 2026
A close-up of a made-in-Canada stamp on the end of a cylindrical piece of raw aluminum.
The Big Read

What Alberta’s corporate heavyweights really think about separation

By Meghan Potkins   |   Jul 2, 2026
A shot of a placard on a table reading "Let Alberta Decide." There is a person out of focus in the foreground wearing a cowboy hat.
News

What happened when a VC firm let AI do almost everything

By Catherine McIntyre   |   Jun 29, 2026
A logo that reads AI in blue lettering against a light yellow background.
News

A niche white-collar role is becoming the AI industry’s hot new job

By Anita Balakrishnan   |   Jun 30, 2026
A person in glasses and a blue top is sitting and typing on a laptop in an office. A desktop screen next to the laptop displays some blurred-out coding work.
Exclusive

Ssense has laid off photo and make-up teams and says AI will do much of their work

By Catherine McIntyre   |   Jun 22, 2026
News

Alberta to free up a huge amount of power to attract Big Tech and its data centres

By Meghan Potkins   |   Jun 24, 2026
A wide landscape shot of high-tension power lines over green and golden fields in rolling countryside.

Canada's most influential executives and policymakers are reading The Logic

  • CPP Investments
  • Sun Life Financial
  • C100
  • Amazon
  • Telus
  • Mastercard
  • bdc
  • Shopify
  • Rogers
  • RBC
  • General Motors
  • MaRS
  • Government of Canada
  • Uber
  • Loblaw Companies Limited
logic-logo

Canada's Business and Tech Newsroom

100% human-crafted journalism

Newsroom

  • News Tips
  • AI Policy
  • Editorial Disclosures
  • Story Pitches

Company

  • About Us
  • Terms of Service
  • Privacy Statement
  • Corporate Information

Contact

  • Contact Us
  • Advertise
  • FAQs
  • Work at The Logic

© 2026 The Logic Inc. All Rights Reserved.

Trusted by leaders

Error

Account creation failed.

Please email us at [email protected].

Create Account

[wppb-register form_name=”cozmo-registration-form-for-modal”]

I do have an account
Login
or

[wppb-login]

I don’t have an account