Skip to content

Canada's Business and Tech Newsroom

  • Professional Subscription
  • Partnerships & Advertising
  • Licensing & Syndication
Log In Subscribe
Welcome,
  • My Account
  • Log Out
  • Business
  • Tech
  • National
  • The Big Read
  • Briefings
  • Commentary
Search
Log In Subscribe
Welcome,
  • My Account
  • Log Out
Commentary: Quebec Ink

Whomever you vote for, tech wins

MONTREAL — I’ve always assumed Canadian tech was Liberal. This is almost certainly Justin Trudeau’s fault. The current prime minister has long had a yen for techy buzzwords, both as a brand-building device and a way to differentiate himself from his stodgy, oil-drenched Conservative opposition.

Commentary: Quebec Ink

Whomever you vote for, tech wins

By Martin Patriquin
Prime Minister and Liberal Leader Justin Trudeau,right, and Conservative Leader Erin O'Toole, left, try to get their points across during the federal election French-language leaders debate Gatineau, Que., on Sept. 8. Photo: Justin Tang/POOL/AFP via Getty Images
Sep 20, 2021
A A
A Small A Medium A Large
Share

Share

MONTREAL — I’ve always assumed Canadian tech was Liberal. This is almost certainly Justin Trudeau’s fault. The current prime minister has long had a yen for techy buzzwords, both as a brand-building device and a way to differentiate himself from his stodgy, oil-drenched Conservative opposition.

There were endless cleantech paeans in Liberal platforms and speeches. There were supercluster initiatives and AI strategies and digital-strategy tables. There were visits to Google and deals with Netflix. And there was Trudeau and Shopify CEO Tobi Lütke on stage together at a Shopify grip and grin, just two amateur snowboarders waxing earnest about Canada’s awesome tech scene.

Talking Point

Given the Liberals’ aggressive courtship of tech, you’d think the industry would be raring to repay the favour. Yet in having become so big and powerful, tech has rendered itself above partisan politics. In this sense, it really doesn’t matter who wins the election.

Though the Liberals have since taken a harsher tone toward U.S. tech giants, it nonetheless stood to reason that the domestic industry would reward all that attention by voting Liberal. So I called up some sources in the province’s tech sector to ask, politely enough, about the size of their Liberal lawn signs. Their answers surprised me. In short: as far as their bread and butter is concerned, they don’t care who wins the next election. “Both Liberals and Conservatives are essentially pro-tech,” said one biggie here in Montreal. “Are they really that differentiated?” 

Another fellow said he didn’t care who won, just as long as the winner “stays out of the way and helps when asked.” A third also shrugged his shoulders. “This just isn’t a hot-button election for me,” he said. (These guys—yes, they are all guys, which remains a problem—spoke on the condition of anonymity so as to avoid potential friction in the delivery of that support.)

Part of this agnosticism stems from a quirk of Quebec. The tech sector here, which employs 143,000 people, is heavily dependent on immigration—which is largely the provincial government’s purview. The same goes for language issues. You can bet that when Quebec’s premier threatens to cut immigration and enforce French on the (very English) business of tech, it is of monumentally more importance to the industry here than whatever supercluster Trudeau might be hocking.

More broadly, though, tech types don’t really care who will win the next election because the government mechanics behind the steady shovelling of money into the sector are bureaucrat-driven, decidedly pan-partisan—and therefore immune to the words and whims of any individual prime minister. Indeed, a look at the Liberal and Conservative platforms shows a similar tendency for flag-waving blarney (Countrywide broadband! Protecting Canadian IP! Our very own DARPA!) serving as a backdrop for the mother of all bumper stickers: making Google, Facebook and other Big Tech boogeymen pay.

“What Ottawa and various pundits call ‘innovation’ or ‘industrial strategy’ is just a collection of granting programs that are all pretty much the same and have been around for decades, plus or minus a partisan touch here and there,” Jim Balsillie, former BlackBerry co-CEO and current Council of Canadian Innovators chair, told me last week. “I suspect there would be a bit of a freakout if the NDP wins because they seem to be anti-business or anti-rich, but they aren’t going to win—and it’s not clear that Ottawa bureaucracy would actually let them have at it if they ever did. Our civil servants have more power than they advertise.”

The AI sector might be the best example of this approach. As McGill University researcher Ana Brandusescu pointed out in a report published in March, the sector promises “economic growth, military advantage and streamlining labour functions through automation.” As such, it is catnip for governments of varying sizes and colours. According to Brandusescu’s research, the federal government has doled out over $1.1 billion in grants and contributions to the sector between September 2007 and June 2020, a period during which both Conservatives and Liberals were in power. An additional $1.2 billion of planned government investments have been publicly announced for Quebec from both the federal and provincial governments, according to Brandusescu’s research. There is also nearly a billion in public and private investments from Montréal International, an economic-development organization.

Nearly half of that $1.1 billion went to Quebec, and the flow of capital has been a reputational boon for Montreal. Of course, the motivation behind these dollars is the potential massive payoff: though critics are skeptical of the numbers, the federal government projects the Quebec-based Scale AI supercluster alone will create an estimated 16,000 jobs and add $16.5 billion to the GDP over 10 years.

The end result is akin to what Amazon types refer to as a “flywheel.” The government push to make Canada’s AI sector a global player has created a self-perpetuating entity: the more fuel it ingests, the more it requires, and so it gobbles up public dollars and academic resources at universities and research institutes. Almost 72 per cent of federal grants and contributions from stakeholder groups for AI went to for-profit organizations. It’s a relationship some see as necessary. Brandusescu, however, thinks the flow of these investment dollars fundamentally undermines the politicians’ applause lines about “making Big Tech pay.”

Her research also goes a long way in explaining the tech sector’s general nonchalance when it comes to the election. Any politician threatening to turn off the taps, or even dial them back, would be accused of undermining Canada’s chance to be a global player in the economy of the not-so-distant future. “For me, it’s not a partisan angle. Because of that relationship between government and industry, the funding will forever be on the agenda,” Brandusescu told me. “Everyone wants to fund tech.”

The sector’s size and power have elevated it above the messy, distasteful partisanship of the politicians who court it. Trudeau might love tech. How telling that it doesn’t have to love him back.

#2021 federal election #AI #Quebec Ink #Scale AI

Sponsored Content

The road to risk-smart regulation

By Deborah Aarts

Why cybersecurity needs to match pace with AI

By Jessica Aftimus Rosa

How to shift your workforce from AI experimentation to adoption

By Jessica Aftimus Rosa
Paid promotional content

Loading...

Thanks for sharing!

You have shared 5 articles this month and reached the maximum amount of shares available.

Close
This account has reached its share limit.

If you would like to purchase a sharing license please contact The Logic support at [email protected].

Close
Want to share this article?

Upgrade to all-access now

Close
Gift the full article!

You have gifted 0 article(s) this month and have 5 remaining.

Copy link and gift
Copy Link
Email to a friend
Send Email
Gift on Social Media

Recipients will be able to read the full text of the article after submitting their email address. They will not have access to other articles or subscriber benefits.

Photo: Justin Tang/POOL/AFP via Getty Images

Most Popular This Week

A side shot of Annie Andrews passing a cluster of supporters with a hand outstretched and a joyful look on her face.
News

What the Democrats’ midterm sweep means for Canadian business

By Joanna Smith
An exterior of a five-storey office building with two Canadian flags out front. Above the entrance is a four-storey window with Ciena's logotype written sideways.
News

Former Ciena employee claims she was fired for reporting sexual assault by executive

By Catherine McIntyre
An image of Prime Minister Mark Carney, standing in front of a microphone and speaking. He is wearing a blue suit and tie, while looking away from the camera. He is standing in front of a dark background. The Cohere logo is visible in the background.
News

Conservatives challenge Ottawa to justify its $1.6B Cohere investment

By Catherine McIntyre
A logo that reads AI in blue lettering against a light yellow background.
News

BDC launches programs to test Canadian AI tools in small businesses

By Catherine McIntyre

In-depth, agenda-setting reporting

Great journalism delivered straight to your inbox.

Commentary

Carmichael: Canada’s sovereignty needs more than a strong economy

By Kevin Carmichael

Briefing

Enbridge says Pathways and other pipeline projects still hinge on final energy deal

By Meghan Potkins   |   Nov 6, 2026

Brookfield’s Teskey says AI infrastructure needs ‘social licence’ as firm raises US$25B

By Chaimae Chouiekh   |   Nov 6, 2026

Pembina in talks for next phase of Meta-linked data-centre power project

By Meghan Potkins   |   Nov 6, 2026

Best business newsletter in Canada

Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.

Exclusive events

See the bigger picture with reporters and industry experts in subscriber-exclusive events.

Membership in The Logic Council

Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.

Recent Popular Stories

Commentary

Carmichael: Canada’s Nobel-winning economist thinks Carney is on the right track

By Kevin Carmichael   |   Oct 31, 2026
A man wearing a dark suit jacket, blue button-down shirt and spotted brown-and-blue tie stands in front of a black and blue background, gesturing and speaking into a microphone.
News

Former Ciena employee claims she was fired for reporting sexual assault by executive

By Catherine McIntyre   |   Nov 3, 2026
An exterior of a five-storey office building with two Canadian flags out front. Above the entrance is a four-storey window with Ciena's logotype written sideways.
Analysis

Why a midterm sweep for the Democrats won’t end Canada’s trade nightmare

By Joanna Smith   |   Oct 29, 2026
News

The Canadian Forces were warned about safety gaps for 20 years before Wainwright disaster

By David Reevely   |   Oct 30, 2026
A side shot of a row of fully equipped soldiers making a beach landing from zodiac watercraft, rifles in hand.
News

Wealthsimple launches AI assistant as Canada’s big banks block third-party agents

By Chaimae Chouiekh   |   Nov 5, 2026
News

Canada is buying military gear for a world where ‘pretty much everything’ changed

By David Reevely   |   Nov 2, 2026
Three people, wearing business clothing and red poppy pins, sit on chairs on a stage. The person in the middle is speaking. A blue background is visible behind them.

Canada's most influential executives and policymakers are reading The Logic

  • CPP Investments
  • Sun Life Financial
  • C100
  • Amazon
  • Telus
  • Mastercard
  • bdc
  • Shopify
  • Rogers
  • RBC
  • General Motors
  • MaRS
  • Government of Canada
  • Uber
  • Loblaw Companies Limited
logic-logo

Canada's Business and Tech Newsroom

100% human-crafted journalism

Newsroom

  • News Tips
  • AI Policy
  • Editorial Disclosures
  • Story Pitches

Company

  • About Us
  • Terms of Service
  • Privacy Statement
  • Corporate Information

Contact

  • Contact Us
  • Advertise
  • FAQs
  • Work at The Logic

© 2026 The Logic Inc. All Rights Reserved.

Trusted by leaders

Error

Account creation failed.

Please email us at [email protected].

Create Account

[wppb-register form_name=”cozmo-registration-form-for-modal”]

I do have an account
Login
or

[wppb-login]

I don’t have an account