Skip to content

Canada's Business and Tech Newsroom

  • Professional Subscription
  • Partnerships & Advertising
  • Licensing & Syndication
Log In Subscribe
Welcome,
  • My Account
  • Log Out
  • Business
  • Tech
  • National
  • The Big Read
  • Briefings
  • Commentary
Search
Log In Subscribe
Welcome,
  • My Account
  • Log Out
Commentary: Quebec Ink

Lion is the pride of Canada’s EV industry, but it’s struggling to access federal innovation funding

MONTREAL — You’d be forgiven if you haven’t heard of the Lion6. Unlike many other electric vehicles, which tend toward slick lines and outsized price tags, the Lion6 looks like an updated version of what you might find in a U-Haul lot, minus the noise and emissions. This “all-electric urban truck” tops out at 105 kilometres an hour. There is no Ludicrous Mode.

The Lion6 and its manufacturer, Lion Electric, are nevertheless one of the sleeper hits of these COVID-addled times. In documents filed with the U.S. Securities and Exchange Commision in the dying hours of 2020, the company revealed it had entered into an agreement with Amazon to deliver up to 2,500 trucks to the company by 2030. Translation: along with its beefier cousin Lion8, the Lion6 will be a significant cog in Jeff Bezos’s outfit’s drive to net-zero carbon by 2040. In fact, Bezos et al. are apparently so enamoured with Lion Electric’s wares that Amazon has taken the option to buy up to 20 per cent of the company.

Commentary: Quebec Ink

Lion is the pride of Canada’s EV industry, but it’s struggling to access federal innovation funding

By Martin Patriquin
Photo: Lion Electric
Jan 18, 2021
A A
A Small A Medium A Large
Share

Gift

Share

MONTREAL — You’d be forgiven if you haven’t heard of the Lion6. Unlike many other electric vehicles, which tend toward slick lines and outsized price tags, the Lion6 looks like an updated version of what you might find in a U-Haul lot, minus the noise and emissions. This “all-electric urban truck” tops out at 105 kilometres an hour. There is no Ludicrous Mode.

The Lion6 and its manufacturer, Lion Electric, are nevertheless one of the sleeper hits of these COVID-addled times. In documents filed with the U.S. Securities and Exchange Commision in the dying hours of 2020, the company revealed it had entered into an agreement with Amazon to deliver up to 2,500 trucks to the company by 2030. Translation: along with its beefier cousin Lion8, the Lion6 will be a significant cog in Jeff Bezos’s outfit’s drive to net-zero carbon by 2040. In fact, Bezos et al. are apparently so enamoured with Lion Electric’s wares that Amazon has taken the option to buy up to 20 per cent of the company.

Talking Point

Saint-Jérôme’s Lion Electric has a deal to provide Amazon with up to 2,500 delivery trucks, and plans to build a $180-million plant to manufacture batteries. But the company’s struggles to get support through the Strategic Innovation Fund, the federal Liberals’ signature effort to boost the country’s innovative companies, cast doubt on whether that plant would be built in Canada or abroad.

The best part of this story? The Lion6 and the Lion8, along with the company’s line of electric buses, are manufactured in Saint-Jérôme, Que., about a 45-minute truck ride from Montreal. Founded in 2008, Lion Electric was birthed by CEO Marc Bédard and nurtured along by at-home investors like Power Corporation and XPND Capital. The company is set to go public following an anticipated merger in March with NYSE-listed SPAC Northern Genesis Acquisition.

In short, Lion Electric is an electric-powered antidote to a prevalent cynical belief that the development and manufacturing of electric vehicles is the domain of nations other than Canada.

It was strange, then, that Bédard has said Lion Electric’s plans to build a $180-million battery manufacturing plant in its backyard were in doubt. “Our objective is to have this factory in Quebec, but we have a lot of pressure to build in the U.S. because we’ve made a lot of sales there,” Bédard told La Presse last November, about six weeks after the company announced an initial 10-truck deal with Amazon. “We want to do it in Quebec, but it takes money to do that. It depends where the money will come from.”

I called up Lion Electric VP Patrick Gervais last week to ask the obvious question: why on earth would a proudly, almost stubbornly made-in-Quebec company look Stateside to expand? Gervais told me his boss was simply outlining the cold, hard math: the U.S. was offering up land and treasure to lure the company south. The Liberal government in Ottawa, meanwhile, wasn’t quite as forthcoming. “The hold-up has been federal,” Gervais told me, point blank. “It’s a bigger organization, and I think it’s a different way of doing things.”

Lion Electric hoped to receive a third of the budget to build its battery plant from Innovation, Science and Economic Development Canada (ISED). As the ministry charged with pulling Canada out of the economic doldrums, ISED oversees a $3.14-billion arsenal to be used in the country’s fight for a cleaner, greener recovery to pre-COVID prosperity.

And yet, ISED has a near-chronic inability to get this clean, green money out the door. As my colleague Murad Hemmadi reported in December, a quarter of ISED’s $3.14 billion went unspent in the 2019–2020 fiscal year. Though the ministry said the money would be carried over, it remains that it has left between 20 and 30 per cent of its budget on the table since 2015. Last year, the largest tranche of ISED’s unspent money sat in the coffers of the ministry’s Strategic Innovation Fund—the very fund that Lion Electric wanted to tap, Gervais told me. The situation at ISED is akin to the country’s vaccination struggle, in that the federal government’s problem isn’t the country’s anticipated vaccine supply, but actually getting those vaccinations into the arms of Canadians.

The money lag is particularly galling in the case of Lion Electric, if only because the company is in the Venn diagram sweet spot where technology, economy and environment meet. Operating one electric truck prevents up to 100 tons of greenhouse gases—the equivalent to 20 cars—from entering the atmosphere every year. Lion Electric has already secured a 450,000-square-foot plot of land in Saint-Jérôme on which to park the battery plant, which would employ 135. 

And then there’s this: Lion Electric also makes school buses, more than 300 of which are currently in service in North America. Along with the Amazon deal, this on-the-ground precedent has turned American eyeballs the company’s way at a particularly fruitful time. A task force of the incoming Biden administration has recommended replacing the country’s entire fleet of 500,000 school buses with “American-made, zero-emission alternatives within five years.” Bédard went on CNBC’s Mad Money last week to convince a typically excitable Jim Cramer that Lion Electric could service this demand.

Citing commercial confidentiality, ISED wouldn’t comment on Lion Electric’s funding. “As Canadians expect, there is important due diligence undertaken before an agreement is reached,” spokesperson John Power told me via email. “We continue actively working with industry to determine opportunities for investment to create well-paying jobs for Canadians and to establish our goal of an all-Canadian electric vehicle supply chain from mining to battery manufacturing.”

There may yet be a happy ending to this story. A few weeks after Bédard mused about déménaging to the U.S, the company received a letter from ISED expressing its desire to participate in the Lion Electric project. “Suddenly things are moving faster than we thought,” Gervais told me.

Gift the full article

To be sure, the company still plans on building a manufacturing plant in the U.S., if only to meet anticipated demand and satisfy the terms of Biden’s made-in-America nationalist bent. However, the cog now properly greased, Gervais said the company is set to announce its new battery-production plant as soon as the end of the month. Mostly automated, it will include an R&D center and a test track. And it will be about a 45-minute truck ride from Montreal. 

Martin Patriquin is The Logic’s Quebec correspondent. He joined in 2019 after 10 years as Quebec bureau chief for Maclean’s. A National Magazine Award winner, he has written for The New York Times, The Guardian, The Walrus, Vice, BuzzFeed and The Globe and Mail, among others. He is also a panelist on CBC’s “Power & Politics.” @MartinPatriquin

#Amazon #ISED #Lion Electric #Strategic Innovation Fund

Sponsored Content

How to shift your workforce from AI experimentation to adoption

By Jessica Aftimus Rosa

The real-world economic offshoots of sovereign AI

By Deborah Aarts
Illustration of a plane flying above a mailbox

Increasing healthcare access across Canada

By Deborah Aarts
Paid promotional content

Loading...

Thanks for sharing!

You have shared 5 articles this month and reached the maximum amount of shares available.

Close
This account has reached its share limit.

If you would like to purchase a sharing license please contact The Logic support at [email protected].

Close
Want to share this article?

Upgrade to all-access now

Close
Gift the full article!

You have gifted 0 article(s) this month and have 5 remaining.

Copy link and gift
Copy Link
Email to a friend
Send Email
Gift on Social Media

Recipients will be able to read the full text of the article after submitting their email address. They will not have access to other articles or subscriber benefits.

Photo: Lion Electric

Most Popular This Week

Special Report

Canada pitched itself to the world’s biggest investors. Now comes the hard part

By David Reevely, Anita Balakrishnan, Murad Hemmadi, Chaimae Chouiekh, Claire Brownell and Kevin Carmichael
News

The Canada Investment Summit’s US$430B deal book, in charts

By Chaimae Chouiekh
An aerial image of a Syncrude oilsands field in Fort McKay, Alberta.
Exclusive

Inside the provinces’ pitches to the world’s biggest investors

By Anita Balakrishnan
Donald Trump holding up a board bearing the names of countries and tariff rates. He's standing behind a lectern bearing the U.S. presidential seal.
Analysis

The ‘red line’ in U.S. trade talks that sets Canada apart from other countries

By Joanna Smith

In-depth, agenda-setting reporting

Great journalism delivered straight to your inbox.

Canadian and U.S. flags wave beside Gordie Howe International Bridge under a clear blue sky.
Commentary

Carmichael: How free trade with the U.S. made Canadian businesses lazy

By Kevin Carmichael

Briefing

BDC joins NATO investment group to back defence-tech companies

By Catherine McIntyre   |   Sep 21, 2026 | 4:00 AM ET

Brookfield says it’s not becoming the ‘WeWork of AI,’ despite data-centre slowdown

By Anita Balakrishnan   |   Sep 18, 2026

Ottawa earmarks $880M for skilled trades training

By Catherine McIntyre   |   Sep 18, 2026

Best business newsletter in Canada

Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.

Exclusive events

See the bigger picture with reporters and industry experts in subscriber-exclusive events.

Membership in The Logic Council

Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.

Recent Popular Stories

Analysis

The ‘red line’ in U.S. trade talks that sets Canada apart from other countries

By Joanna Smith   |   Sep 14, 2026
Donald Trump holding up a board bearing the names of countries and tariff rates. He's standing behind a lectern bearing the U.S. presidential seal.
News

Trump steps up effort to block Canadian goods from U.S. procurement—but his order leaves a lot untouched

By Joanna Smith   |   Sep 17, 2026
A nighttime shot of Donald Trump holding his hand while speaking. He's wearing a red hat with "USA" emblazoned on the front.
News

Arlene Dickinson launches $500M fund to back Canadian agriculture firms in Southeast Asia

By Catherine McIntyre   |   Sep 14, 2026
An aerial photo of a combine harvester swathing its way through a field of barley.
News

The Canada Investment Summit’s US$430B deal book, in charts

By Chaimae Chouiekh   |   Sep 15, 2026
Special Report

Canada pitched itself to the world’s biggest investors. Now comes the hard part

By David Reevely, Anita Balakrishnan, Murad Hemmadi, Chaimae Chouiekh, Claire Brownell and Kevin Carmichael   |   Sep 15, 2026
News

Canada’s investment problem isn’t a lack of money, investors say at Milken Institute event

By Chaimae Chouiekh, Anita Balakrishnan and Murad Hemmadi   |   Sep 14, 2026

Canada's most influential executives and policymakers are reading The Logic

  • CPP Investments
  • Sun Life Financial
  • C100
  • Amazon
  • Telus
  • Mastercard
  • bdc
  • Shopify
  • Rogers
  • RBC
  • General Motors
  • MaRS
  • Government of Canada
  • Uber
  • Loblaw Companies Limited
logic-logo

Canada's Business and Tech Newsroom

100% human-crafted journalism

Newsroom

  • News Tips
  • AI Policy
  • Editorial Disclosures
  • Story Pitches

Company

  • About Us
  • Terms of Service
  • Privacy Statement
  • Corporate Information

Contact

  • Contact Us
  • Advertise
  • FAQs
  • Work at The Logic

© 2026 The Logic Inc. All Rights Reserved.

Trusted by leaders

Error

Account creation failed.

Please email us at [email protected].

Create Account

[wppb-register form_name=”cozmo-registration-form-for-modal”]

I do have an account
Login
or

[wppb-login]

I don’t have an account