To quote my favourite artist of the moment, Noah Kahan, “It’s been a long year.”
For many Canadians, uncertainty around what a second Trump presidency would mean for Canada turned to fear, panic and then a low-grade economic anxiety that loomed throughout much of 2025. In sharing their latest Precarity Index, Abacus Data’s David Coletto and Eddie Sheppard described the last twelve months as a year of exhaustion, delay and a sense of approaching a breaking point, with nearly two-thirds of Canadians saying they feel worn down by the effort required just to keep up with the cost of living.
So as we round the turn toward the holidays, I hope that you’re able to find some time to rest, recharge and reignite your passions for 2026.
In its journalism and in its mission, The Logic has always focused on looking ahead, and on the country Canada has the potential to be. It is the driving force behind the stories we choose to cover and in the work we do every day. We founded this publication seven and a half years ago in an effort to play a constructive role in disrupting the status quo. Our hope was and remains that The Logic could help spark conversations about how to make Canada a better place to live and work for all Canadians, and to push back against complacency.
For a long time, to paraphrase a line in an excellent novel I read recently, it felt like we were surfers in flat water, paddling hard ahead of a wave that hadn’t quite formed. But looking back at 2025, it feels as though the zeitgeist has finally caught up.
This was a year in which the national dialogue shifted toward economic sovereignty, building and rebuilding. We grappled with geopolitical chaos and trade uncertainty and looked inward, finally asking hard questions about our own productivity, our resilience and our future economy.
As we have been reminded, a country, like a company, cannot thrive and grow without rigorous scrutiny and self-evaluation.
Those are conversations in which journalism plays a vital role—or at least, it should.
At a time when our civic dialogue is often fractured, when the idea of truth itself is questioned, when synthetic news created by artificial intelligence is rampant and when governments hide behind anonymous sourcing to launder information they owe the public rather than standing behind their decisions, The Logic has tried to stay firm, reminding ourselves of journalism’s first principles: to be honest, fair and brave. Real accountability requires transparency.
It is in that same spirit that we’ve always tried to be transparent with you, our readers.
Though The Logic is in its eighth year, we still think of it as a startup. We’re in a marketplace dominated by incumbents that have been built over decades and even centuries. We know firsthand the chaos of the entrepreneurial journey—and 2025 was an especially chaotic year for businesses, one in which forecasting three months out, let alone 12 or 36, seemed like a fool’s errand.
As we’ve said since The Logic’s founding, we are “builders,” just like many of you. And this past year saw many significant steps forward in our mission to build an institution that will serve Canada far into the future.
You might remember that in 2024, we announced the Financial Times’ investment in our company. We have been busy since then putting that partnership to work. This year, our team has grown to 32 people across the country. Annual revenues are up by more than 50 per cent, and we have expanded our subscriber base, which now numbers in the tens of thousands, all the while building a case that independent journalism can be sustainable.
Last month, we launched a brand new home page and a new feature in our iOS and Android apps that lets you follow your favourite reporters and topics. These tools are designed to make The Logic a daily habit, and help keep you, our readers, at the centre of our work. We have exciting plans for 2026 that will sharpen this focus, and we can’t wait to share them with you.
We are now publishing more journalism than ever before. And crucially, in this moment, our work is created by––and for––humans.
Our newsroom invests roughly 3,600 hours every month reporting, fact-checking, copy-editing and producing the stories you read. They are real people, doing real reporting to ensure real accountability.
We took our mission on the road this year, hosting roundtables across the country on Canada’s productivity challenges. Those conversations brought us closer to you. When we say you’re part of a “community,” we mean it.
The Logic has become the place in Canada where business leaders, innovators and policymakers come together to debate the future of this country. Nowhere was this more visible than at The Logic Summit 2025, a day of live journalism, dialogue and big ideas of which we’re enormously proud.
Our own experience reminds us every day how vital it is to encourage new businesses and new ideas, and that healthy competition on a level playing field makes everyone better.
Our story hasn’t changed, but the context around us has. The stakes are higher. The need for trustworthy reporting is greater.
We remain so grateful to you for reading The Logic, for sharing our journalism and for supporting independent media in Canada.
We cannot do what we do without you, our readers, subscribers and partners.
Thank you for being part of this journey, and all the best to you this holiday season and in the new year.
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