Business Development Bank of Canada will begin inviting select clients to register for three hours of free virtual therapy with GreenShield Health, a tentative first step in exploring whether a Crown lender can do something to reverse a troubling increase in stress among entrepreneurs.
BDC will cover 550 clients on a first-come, first-served basis. The pilot project will target smaller companies with 10 or fewer employees. The bank will send an offer today to a first tranche of 4,000 business owners. BDC won’t know who signs up, only how many. After a time it will send a second tranche of emails, and continue until all 550 slots are filled.