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Carmichael: BDC launches mental health program for small business owners

Business Development Bank of Canada will begin inviting select clients to register for three hours of free virtual therapy with GreenShield Health, a tentative first step in exploring whether a Crown lender can do something to reverse a troubling increase in stress among entrepreneurs. 

BDC will cover 550 clients on a first-come, first-served basis. The pilot project will target smaller companies with 10 or fewer employees. The bank will send an offer today to a first tranche of 4,000 business owners. BDC won’t know who signs up, only how many. After a time it will send a second tranche of emails, and continue until all 550 slots are filled. 

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