The Toronto team, which could grow to 100 people, is tasked with helping the company rebrand as a digital-focused lifestyle firm. The new strategy includes meditation and audio content on its app, as well as social media groups for people trying to lose weight. Weight Watchers said it picked Toronto due to the city’s tech environment and lower personnel costs than its other tech hubs in San Francisco and New York. (Globe and Mail)
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The Toronto team, which could grow to 100 people, is tasked with helping the company rebrand as a digital-focused lifestyle firm. The new strategy includes meditation and audio content on its app, as well as social media groups for people trying to lose weight. Weight Watchers said it picked Toronto due to the city’s tech environment and lower personnel costs than its other tech hubs in San Francisco and New York. (Globe and Mail)
Talking point: Weight Watchers built an empire based on meal delivery and in-person meetings that created a sense of community. Now it’s facing pressure from smart devices like Fitbit, which allows people to monitor their own health more directly, as well as tech-savvy meal-delivery apps like Blue Apron and Home Chef. In Canada, Weight Watchers may be about to face additional competition from Apple, which is looking to bring its Apple Watch heart monitor to the country.
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