For an hour on Friday, 10 creators will show off fashion items available at the retail giant in a “variety show” on the short-video app. Users will be able to buy directly within TikTok. (The Logic)

Talking point: Walmart’s event is the first such on the platform in the U.S., but livestream shopping is a major retail channel in China, bringing in more than US$60 billion in sales, per research firm Forrester. The technology platforms that enable it are now looking to new markets. Tech giant Alibaba has launched AliExpress Connect, its influencer commerce service, in Europe; TikTok’s launch with soon-to-be part-owner Walmart expands on similar tie-ups with Chinese department stores. Livestream shopping events are another way for the social media creators who star in them to monetize their popularity, adding to signing sponsorships, launching direct-to-consumer brands and appearing in conventional films and TV shows.