Shoppers across Canada—excluding Quebec and the territories—can now order groceries on Walmart’s site and have them delivered that day in “as fast as an hour” by Instacart couriers. The partnership expands on the companies’ pilots, through which they’ve delivered groceries in the Greater Toronto Area and Winnipeg since September 2018. The service costs $7.99 per delivery, or $99 for a yearly Instacart Express membership. (The Logic)
Talking point: The annual membership and same-day delivery model places Walmart in more direct competition with Amazon’s Prime service. Amazon has funnelled substantial resources into its own same-day delivery service—more than US$800 million in its latest quarter—and membership numbers have consistently grown. Walmart is wading into an increasingly competitive space, however. Loblaw launched grocery delivery with Instacart in 2017. And, Uber reiterated in its earnings call last week that it wants to expand in the grocery-delivery space after launching a pilot in Australia earlier this year. It also said in January it plans to prioritize grocery delivery at its new engineering hub in Toronto. Smaller players are also eyeing grocery delivery: last month, Inabuggy, a Toronto-based grocery-delivery startup, announced a new partnership with specialty grocer Starsky Fine Foods, its 44th retail client in the country.