Among other features, passengers will be able to send real-time reports to Uber safety experts about uncomfortable situations that don’t necessarily require a call to emergency services. Users can also opt into a feature whereby a ride can only start once the driver has entered the PIN provided by the rider. They will begin rolling out in the U.S. in October, and in Canada in the coming months, Uber Canada spokesperson Josh McConnell told The Logic. In Canada, Uber is also adding bike-lane-dropoff alerts for cities outside Toronto and launching allergy filters and utensil opt-ins for its food-delivery app. (Washington Post, The Logic)
Talking point: The announcement comes one day after a Washington Post investigation alleged that Uber instructed workers in its special investigations unit to prioritize the company’s interests over rider safety. In some cases, the Post alleged, the company would ban drivers from its platform, but wouldn’t inform law enforcement or other ride-share firms—meaning they could seek work driving for other companies, like Uber’s main rival, Lyft. That company has also come under fire recently; in early September, 14 women filed a lawsuit against the firm, alleging it did not address sexual assault-related complaints. On Wednesday, California state assemblywoman Lorena Gonzalez said she will introduce legislation in December to hold ride-share firms accountable for their drivers’ misconduct.