The customer-management platform said it will start the trial this July for its 500 staff, who will keep their same salaries and benefits, with company-wide Fridays off and “won’t be measuring its employees productivity based on the number of hours worked, moving forward.” (The Logic)

Talking point: Alida, which aims to make the change permanent, planned the pilot in response to employee feedback. “The pandemic has been a real trigger for rethinking the world of work,” said CEO Ross Wainwright in a statement, adding that workers now juggle burnout, changing restrictions, and their families’ health and safety. The idea of a reduced workweek is gaining momentum. 4 Day Week Global—a non-profit coordinating six-month trials of a shortened work week—has signed up 35 companies in the U.S. and Canada, but not Alida, to start their trials on April 1. It’s good news for the Canadians—spoiler: the majority of us—who want to see that in their workplace. But some employers remain cool to the idea, and perhaps for good reason. When employers make the change, work can feel more intense, resulting in more stress.