Eon Media, which uses AI to generate detailed brand-exposure data for broadcasters, is launching pilots with U.S. Ski & Snowboard. Dibz, whose tech lets sports spectators upgrade their seats through their mobile devices, is in talks for pilots with NASCAR and the Atlanta Braves, among other sporting leagues, teams and venues. Both companies received US$50,000 from Comcast NBCUniversal in exchange for an equity stake in the firms. (The Logic)

Talking point: Dibz and Eon were among 10 early-stage startups from around the world in the accelerator’s inaugural cohort. The 12-week program leans on mentors from Comcast’s sports brands, which have the chance to mould the startups to serve their own needs while giving the firms access to some of their earliest clients. “We fast-tracked two years over these four months,” said Brennon D’Souza, founder and CEO of Dibz. “We were doing our initial pilots, just prior to the pandemic, in 2,000-seat venues. Now we’re working with 10,000- and 15,000-seat venues and gearing up for pro sports in full-on stadiums.”