The department store has launched a site showing various home-goods categories that users can peruse and save to their Pinterest accounts. The categories eventually take people to The Bay’s site, where they can purchase a range of products from that section. (The Logic)
Talking point: The Bay’s vice-president of brand Allison Litzinger said in a statement that the collaboration is part of the company’s “digital-first innovation.” HBC, which privatized last year, recently separated its e-commerce and brick-and-mortar businesses for Hudson’s Bay, Saks Off 5th and Saks.com as it focuses on its digital operations. Earlier this week, The Bay announced a partnership with Toronto-based Rebelstork, a baby-gear resale marketplace. Meanwhile, HBC’s longtime deal to outfit Canada’s Olympians and Paralympians has come to an end. Vancouver-based Lululemon will help the country’s top athletes suit up for the next four Games.