The three per cent price hike on its cars originally scheduled for Monday at midnight will now take place Wednesday at midnight. The company is also looking for employees to volunteer to deliver 30,000 cars before the end of the quarter. (The Verge, Business Insider)
Talking point: Tesla’s inability to handle a sudden surge in orders is the latest struggle for the company. On February 28, the company announced it would close all physical stores and cut prices by six per cent. Tesla reversed the decision two weeks later, following mass customer backlash. Last week, the company announced a new car, the Model Y, which won’t be hit by the price hike. Tesla branding the surges in sales as “unusually high volume” is odd considering how CEO Elon Musk spent the past few days urging his 25 million Twitter followers to buy cars. That said, Tesla’s struggle to follow through on commitments gives it two side benefits: a low level of consistent media coverage and a vibrant feedback loop with customers who are atypically vocal in letting the company know what they will and won’t pay for.