“Is This TWTR At The Beginning of ’17?!” wrote Mark Mahaney, RBC Capital Markets analyst, in a new report. “The pieces may be in place.” Poor grammar aside, the comments follow Snap’s fourth-quarter earnings results on Tuesday afternoon, where it reported no decrease in its daily active user base after two straight declines. Investors were pleased with the results, as Snap shares rose by over 20 per cent Wednesday. (Business Insider)
Talking point: Snap’s daily active user base is a critical metric for the app’s success. The company has been facing internal and external turmoil, amid the departures of several key executives and a steadily declining audience. Mahaney noted similarities with Twitter, whose shares plunged in early 2017 after its own string of issues. After taking steps to improve both corporate culture and the trolling on its platform—mainly by prioritizing anti-harassment and removing abusive content—Twitter’s stock has steadily gone up, rising by nearly 120 per cent over the past two years. Snap’s issues are broadly similar, though it’s dealing with backlash over its redesign and growing competition from Instagram’s Stories feature.