Merchants using the firm’s platform will now receive category and attribute suggestions like size and colour when they add new products to their stores. Shopify’s messaging tool will also suggest responses to customer inquiries using generative AI. The Ottawa-headquartered commerce company unveiled the features as part of Editions, its twice-yearly product update release. (The Logic)

Talking point: Shopify has steadily rolled generative AI features out across many of the products that merchants use to set up their stores and interact with customers. Other Editions updates involve redesigning and consolidating mainstay parts of its offering, including its analytics tools and Markets cross-border selling system. Meanwhile, some Shopify merchants can now sell their products in Target’s third-party seller marketplace via a new integration; the U.S. chain retailer is one of several turning its site into an Amazon-like shopping venue for other vendors.