Shopify’s consumer-facing payment and order-tracking service will initially be available to its merchants in the U.S. who use Instagram’s checkout feature, and will later expand to Facebook. (The Logic)

Talking point: Shop Pay has thus far been available as a checkout option for shoppers buying from merchants’ Shopify-hosted stores; Tuesday’s move marks its first foray outside the company’s own technology ecosystem. Shopify has longstanding integrations with the two platforms, and in May 2020 announced new functionality to allow its users to generate storefronts within Facebook. The Ottawa-based firm has helped drive and ride the wave of shopping on social media, and the expansion of Shop Pay—a rare consumer-focused application—pushes it even further from its roots as a website-building software to an enabling technology for e-commerce across the Internet. Buyers used the service for 137 million orders last year.