The consulting firm will be folded into the Paris-based ad giant’s Canadian division. Publicis declined to disclose deal terms, or how many Moov employees will make the switch. (The Logic)
Skip to content
The consulting firm will be folded into the Paris-based ad giant’s Canadian division. Publicis declined to disclose deal terms, or how many Moov employees will make the switch. (The Logic)
Talking point: Helping businesses adopt AI tools is a big business—firms are looking to the technology as a way to save money, but struggling to turn small test runs into useful full-scale applications. Professional services giants like Deloitte and Accenture are working with the largest international clients, but a newer batch of consultancies is targeting mid-sized companies. Moov has over 60 AI-focused staff, and CTO Olivier Blais co-chairs the federal AI advisory council. Its clients have included grocer Metro and adtech startup Sharethrough. Publicis, one of the Big Four ad companies, has budgeted €300 million for AI investment between 2024 and 2026.
Loading...
Thanks for sharing!
You have shared 5 articles this month and reached the maximum amount of shares available.
CloseThis account has reached its share limit.
If you would like to purchase a sharing license please contact The Logic support at [email protected].
CloseGift the full article!
You have gifted 0 article(s) this month and have 5 remaining.
Recipients will be able to read the full text of the article after submitting their email address. They will not have access to other articles or subscriber benefits.
Most Popular This Week
In-depth, agenda-setting reporting
Great journalism delivered straight to your inbox.
Commentary
Carmichael: Was Chicken Little stirring panic, or just taking precautions?
Briefing
Carney plans to discuss US$135B defence bank with new U.K. prime minister
B.C. nearing federal MOU of its own as talks continue on Alberta’s West Coast pipeline
Quebecor urges CRTC to block Corus restructuring as part of takeover push
Best business newsletter in Canada
Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.
Exclusive events
See the bigger picture with reporters and industry experts in subscriber-exclusive events.
Membership in The Logic Council
Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.
