The consulting firm will be folded into the Paris-based ad giant’s Canadian division. Publicis declined to disclose deal terms, or how many Moov employees will make the switch. (The Logic)
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The consulting firm will be folded into the Paris-based ad giant’s Canadian division. Publicis declined to disclose deal terms, or how many Moov employees will make the switch. (The Logic)
Talking point: Helping businesses adopt AI tools is a big business—firms are looking to the technology as a way to save money, but struggling to turn small test runs into useful full-scale applications. Professional services giants like Deloitte and Accenture are working with the largest international clients, but a newer batch of consultancies is targeting mid-sized companies. Moov has over 60 AI-focused staff, and CTO Olivier Blais co-chairs the federal AI advisory council. Its clients have included grocer Metro and adtech startup Sharethrough. Publicis, one of the Big Four ad companies, has budgeted €300 million for AI investment between 2024 and 2026.
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