Marc Pritchard, P&G’s chief brand officer, expressed concern over the digital media industry’s lack of transparency, as well as its privacy breaches and inability to deal with violent and harmful content. He said P&G would consider moving to platforms that can guarantee effectiveness, are completely free of offensive content and are more willing to share consumer data with advertisers. (Bloomberg)

Talking point: Individual users have quit platforms like Facebook and Google over privacy and hate speech concerns, but hitting Big Tech’s bottom line may be more effective at changing their approach to these issues. P&G spends billions of dollars each year on the marketing of its products, which include makes products like cleaning materials Febreze, Swiffer and Mr. Clean and personal hygiene brands Head & Shoulders, Scope and Pampers. The platforms also face a challenge to their balance sheets. The New Zealand Superannuation Fund is leading a campaign for institutional investors to push social media platforms to strengthen controls to flag and remove content that incites violence and cruelty.