U.S. shoppers that use the AI tool to find products can check out within the app or chat. OpenAI has already launched the Etsy link, and will add Shopify merchants shortly. ChatGPT users will be able to see any product listed on Shopify’s online Shop platform, CEO Tobi Lütke said. Shopify’s stock was up more than six per cent in late-day trading. (The Logic)
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U.S. shoppers that use the AI tool to find products can check out within the app or chat. OpenAI has already launched the Etsy link, and will add Shopify merchants shortly. ChatGPT users will be able to see any product listed on Shopify’s online Shop platform, CEO Tobi Lütke said. Shopify’s stock was up more than six per cent in late-day trading. (The Logic)
Talking point: A big part of Shopify’s pitch to brands and retailers is that it can help them sell wherever consumers are shopping right now, whether that’s Facebook a decade ago, or TikTok in 2020. Today, the commerce company is betting that shoppers are browsing via ChatGPT. In addition to in-chat checkout, OpenAI is also launching a way to let AI agents make purchases that it co-developed with payment processor Stripe. The two firms are open-sourcing their new Agentic Commerce Protocol, joining several new systems that let automated assistants communicate and work together across software from different developers.
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