The beauty firm is looking for startups that can build virtual assistants and e-commerce solutions for tasks like product recommendations and inventory forecasting. Eligible teams can receive up to $25,000. L’Oréal is partnering with the non-profit Osmo, which encourages the growth of the Montreal startup community through workspaces like Notman House and events. (BetaKit)
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The beauty firm is looking for startups that can build virtual assistants and e-commerce solutions for tasks like product recommendations and inventory forecasting. Eligible teams can receive up to $25,000. L’Oréal is partnering with the non-profit Osmo, which encourages the growth of the Montreal startup community through workspaces like Notman House and events. (BetaKit)
Talking point: The program could give L’Oréal access to potential technology acquisitions. In March 2018, it bought Toronto-based ModiFace, which develops augmented-reality applications for the beauty industry. L’Oréal has previously developed an application with ModiFace that allowed users to view themselves with different coloured hairstyles. In the past, ModiFace has worked with major makeup brands like Sephora, though it’s not clear whether that partnership continued post-acquisition.
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