The Toronto-based company uses chatbots on existing messaging platforms like SMS and WhatsApp to surface deals to consumers, recommend products and complete transactions. Inovia Capital and London-based private equity firm Lion Capital led the growth round, which also included $20 million in debt from Silicon Valley Bank. Snapcommerce plans to grow its core staff of 70 to about 200 by January 2022, and double its customer service team to 200. (The Logic)
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