Investors in the Toronto-based startup’s round included Staircase Ventures, Alate Partners, N49P and Relay Ventures. Mave will use the new capital to further develop its technology, market it to more brokerages and to grow its 10-person staff to 25 by the end of the year, said CEO Raz Zohar. Relay Ventures is also an investor in The Logic. (The Logic)

Talking point: Real estate agents use Mave’s tools to generate and post content to promote their listings online. “ChatGPT makes a lot of mistakes with real estate data,” Zohar said, and incorrect information can prove very costly for brokerages, buyers and sellers. So the firm’s technology pulls from for-sale databases and brokerages’ own brand guides and rulebooks to produce the marketing materials. Mave’s current customer base is in Ontario, but it plans to expand across Canada and into the U.S. Still, AI agents won’t fully replace the work of real-life ones, according to Zohar. “It is a human industry.”