Forty-six per cent of advertisers increased their spending on TV networks’ online services compared to last year, according to a survey of 240 advertisers that spend money there and on YouTube. Only eight per cent spent increased their YouTube spending at the expense of TV networks. (Reuters)
Talking point: In April, YouTube’s parent company, Google, reported its slowest quarterly revenue growth in three years, partially caused by a decline in ad sales. TV networks taking business away from the video giant may have driven some of that, but the major studios are looking to make things a lot worse for YouTube this week. As TV networks are looking to sell ads for their fall season this week, they’re highlighting in private meetings YouTube’s struggles to curb extremist and conspiracy theory content on its platform. The video site is making some moves to try and address these concerns. It launched a new service called Google Preferred in May that allows advertisers to pay for their ads to only appear alongside content on YouTube that has high production quality and is frequently watched on a TV.