Briefing

Juul is lobbying in Quebec about a cannabis law but has no plans to enter the cannabis industry

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The e-cigarette company’s goal is to explain to Quebec officials how Bill 2, which prohibits anyone under 21 from purchasing cannabis, could affect vaping in the province. Juul’s participation in the debate comes as Ottawa consults on a draft regulation that, as of October 2019, would allow the production and sale of cannabis e-cigarettes, also known as “vape pens.” (La Presse)

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Talking point: Juul is not interested in getting into the cannabis industry nor does it oppose having the legal age for cannabis be 21, John Perenack, a principal at StrategyCorp, the advisory firm lobbying for Juul in Quebec, told The Logic. In an emailed statement, Juul said, “Our engagement around Bill 2 is in relation to our efforts to collaborate with government on ensuring that age-restricted products are kept out of the hands of young people.” Though Juul hasn’t yet met with any government representatives, consultations around the bill begin today. The company owns 70 per cent of the e-cigarette market in the U.S. and is already an active lobbyist in Ottawa. It’s being investigated in the U.S. for its allegedly aggressive marketing tactics on young people; the company said its lobbying in Quebec is only to make sure age-restricted products aren’t made available to the youth.

Correction: The previous headline stated that Juul is lobbying against having the legal age for cannabis be 21. This is incorrect and the piece has been updated.