According to the company, the new horizontal layout that rolled out this morning was a mistake. The company had been testing the feature back in October within the Explore section of the app. The move resulted in a swift and overwhelming backlash from its users. (The Verge)
Talking point: The change allowed users to view a post in its entirety on one page, and required them to swipe horizontally to view another. Instagram head Adam Mosseri said on Twitter that it was “supposed to be a very small test but we went broader than we anticipated.” However, a spokesperson for Facebook, which owns Instagram, said the change in how some users viewed their feeds was due to a “bug.” Snapchat faced a similar torrent of backlash after rolling out a full redesign early this year. Instagram’s been busy this holiday, with a Christmas crackdown on accounts that it found violates its terms of service.