Innisfil, Ont. Uber pilot project projected to cost $1.2 million in 2019

That figure is reportedly more than what bus routes would have cost the town, at a projected $1 million. The program’s popularity also stretched its budget beyond the allotted $900,000 for 2019. Because the town subsidizes part of each ride, the more successful the project becomes, the more it costs the city. The city paid $50,000 more than its projected cost in 2017 and $140,000 more than its projected cost in 2018. In April, fares increased by $1, but the additional revenues were offset by further increased ridership costs. (The Guardian, CityLab)

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