Julie Herendeen, who is also a HubSpot board member and previously served as Uber’s global head of enterprise marketing, will replace the Hootsuite co-founder, who will remain on as a director. (The Logic)

Talking point: The board also added three other new members, including Dave Singh, Tucows’s chief financial officer. He joins as Hootsuiteis reportedly looking to go public on the Toronto Stock Exchange before the end of 2021. The Vancouver-based social media management company also announced plans to open an office in Atlanta in February and hire more than 60 staff there by the end of 2022. Liz Davidson, Hootsuite talent acquisition manager, told The Logic the company wants to set up a sales hub in the southeast U.S. and it identified Atlanta as a “key region.” As the company looks to grow in 2022, she said, salespeople are on the frontline of the strategy. Hootsuite currently has another office in New York with seven employees, as well as 44 remote workers in the U.S.