Flavelle, who is now CEO of Vancouver-based NFT studio Big Head Club, joins Dwayne “The Rock” Johnson, Charlize Theron, Meek Mill and Alicia Keys in being represented by the agency. (The Block)

Talking point: It’s not entirely clear what type of work WME will be arranging for Flavelle, but the move is another example of how big name brands remain interested in NFTs despite a collapse in prices. Flavelle was a co-creator of CryptoKitties, which launched on the Ethereum blockchain in 2017 and helped drive mainstream awareness of crypto collectibles, paving the way for the NFT craze of 2021. His current venture Big Head Club runs the technology and community behind Mila Kunis’s online television series Stoner Cats, which requires the purchase of an NFT to watch.