Briefing

Google to launch YouTube shopping links

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The company is testing displaying product prices and recommendations under YouTube videos. As retailers join Google Express, the company’s marketplace platform, the tech giant plans to rebrand the service as Google Shopping. (The Information)

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Talking point: The expansion of Google’s shopping business comes at a time when its advertising growth has been slowing, thanks to increased competition from rivals like Facebook and Amazon. The three companies are increasingly moving onto each other’s turf, with Google and Facebook expanding their e-commerce functionalities while Amazon looks to grow its advertising revenue. Google launched “shoppable images” earlier this year, allowing advertisers to highlight their products in Google image search results. Facebook-owned Instagram added its own checkout feature in March.