Google to launch YouTube shopping links


The company is testing displaying product prices and recommendations under YouTube videos. As retailers join Google Express, the company’s marketplace platform, the tech giant plans to rebrand the service as Google Shopping. (The Information)

Read this article for free

By entering your e-mail you consent to receiving commercial electronic messages from The Logic Inc. containing news, updates, offers or promotions about The Logic Inc.’s products and services. You can withdraw your consent at anytime. Please refer to our privacy policy or contact us for more details.

Already a subscriber?

Talking point: The expansion of Google’s shopping business comes at a time when its advertising growth has been slowing, thanks to increased competition from rivals like Facebook and Amazon. The three companies are increasingly moving onto each other’s turf, with Google and Facebook expanding their e-commerce functionalities while Amazon looks to grow its advertising revenue. Google launched “shoppable images” earlier this year, allowing advertisers to highlight their products in Google image search results. Facebook-owned Instagram added its own checkout feature in March.