The social-media platform will now offer two feeds for each profile—a traditional-looking one showing posts from the user’s friends, groups and followed pages in chronological order; and another where an algorithm feeds them content, said Meta CEO Mark Zuckerberg in a post. (The Logic)
Talking point: The Facebook app will open to the personalized, AI-driven page, effectively sidelining updates from friends and family. The changes move it closer to TikTok’s layout, which focuses more on entertainment and shopping, and less on social networking. The opening feed will favour video posts the user is most likely to engage with, resulting in a home screen that is more a way to discover content and products than a means of connecting with individuals and groups. TikTok has become a major competitor to Facebook, with more downloads and user time spent on the app than the older platform, according to some estimates. Facebook staff were told in late April, via an internal memo, to make the social network more like its rival. – Aleksandra