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Most of Frontier’s investment in the Kitchener, Ont.-based company came from buying secondary shares from Avenue Growth Partners, which led Hive’s US$7 million raise in 2023. The latest round also included a small amount of primary capital. (The Logic, BetaKit)
Talking point: Hive, a Y Combinator alumnus, helps venues and event promoters sell tickets by using customers’ purchase histories to target them with emails, texts and ads. The company said more than 1,600 venues, promoters and festivals use Hive. After operating around breakeven for years, Hive co-founder and CTO Patrick Hannigan told BetaKit it sought Frontier’s experience helping specialized software companies expand. The new capital will go toward developing products and expanding sales, the company said in a statement, including using AI to automate more of its manual workflows.
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