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Briefing

EU’s new rulebook to rein in tech giants, force them to open up

The Digital Markets Act (DMA) will require “gatekeeper” platforms to give merchants more data about ad performance; make their messaging services interoperable; and allow app developers more access to smartphone features and take payments via third-party processors. It will apply to firms that run a marketplace, app store, search engine, social network, cloud or ad service. They must also have a market cap of at least €75 billion ($103 billion) or €7.5 billion in EU revenue as well as a minimum of 45 million monthly users and 10,000 business users in the EU. (The Logic)

Briefing

EU’s new rulebook to rein in tech giants, force them to open up

By Murad Hemmadi
Mar 25, 2022
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The Digital Markets Act (DMA) will require “gatekeeper” platforms to give merchants more data about ad performance; make their messaging services interoperable; and allow app developers more access to smartphone features and take payments via third-party processors. It will apply to firms that run a marketplace, app store, search engine, social network, cloud or ad service. They must also have a market cap of at least €75 billion ($103 billion) or €7.5 billion in EU revenue as well as a minimum of 45 million monthly users and 10,000 business users in the EU. (The Logic)

Talking point: The European Commission will designate gatekeepers and enforce the regulations, levying fines of up to 20 per cent of global earnings for repeat offences. EU legislators pointed to a preponderance of cases against tech giants for anti-competitive practices that the legislation seeks to address. Apple, Google and Meta have claimed the DMA risks hurting consumer-privacy protections and choice. Changes made to comply with the new European regime would likely spill over into other jurisdictions. In Canada, some competition-policy researchers have called for similar rules to prevent firms from prioritizing their own products over those of third parties and to make them open up app-store payment processing.

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