Briefing

Enthusiast Gaming enters into partnership with NFL

The Toronto-based gaming entertainment company said it’s struck a deal with the football league to hold weekly gaming nights in the U.S. and Canada throughout the 2022–23 season. Current and former NFL players and popular gaming influencers will live-stream video games on the league’s YouTube channel. Enthusiast president Bill Kara declined to disclose the financial details of the partnership and said it’s meant to “expand the NFL’s overall reach in gaming audiences.” (The Logic)  

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