The cash and stock deal gives Enthusiast an entry into the market for “casual” games—simple diversions, often played in web browsers, that are easy to learn and hard to master. Enthusiast said the acquisition will help it expand its millennial and Gen Z audience and give it revenue from advertising and in-game purchases, while its gaming-media properties and e-sport influencers will be able to promote Addicting’s numerous offerings. (The Logic)

Talking point: Video games have been an increasingly popular pastime during the COVID-19 pandemic. Yet Addicting’s lightweight entertainments work on phones and tablets, too, so they can help people kill time on a bus or in line for lunch, even when work commutes are fully normalized again. American game companies have seen opportunities to expand in Canada—see Roblox’s move into Vancouver, for instance, or Gearbox opening a studio in Montreal—but this time, the transaction is going the other way.