One of China’s largest agricultural e-commerce hubs has quietly introduced Temu, a low-cost online retailer selling a wide range of products from women’s jewelry to mobile phone accessories. (The Logic)
One of China’s largest agricultural e-commerce hubs has quietly introduced Temu, a low-cost online retailer selling a wide range of products from women’s jewelry to mobile phone accessories. (The Logic)
One of China’s largest agricultural e-commerce hubs has quietly introduced Temu, a low-cost online retailer selling a wide range of products from women’s jewelry to mobile phone accessories. (The Logic)
Talking point: The move follows in the footsteps of China’s Shein, a discount fashion retailer that has gained massive popularity in recent years for its ultra-cheap clothing lines. Temu has a similar page layout to Shein, and sells dresses for as low as US$6 or US$7 and earrings for less than US$1. It marks Pinduoduo’s first overseas expansion, likely motivated by a thirst for greater market share and waning domestic growth in China. Pinduoduo did not advertise Temu’s launch in a press release or on social media, but the website can be tied back to the agriculture e-commerce giant. The site also names Pinduoduo executive Zheng Zhenwei as its director, according to The Wall Street Journal.
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