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Briefing

Canadian businesses not banking on immediate return from generative AI: Survey

Just seven per cent of the executives whose organizations had adopted the technology said they expected to see a return on their investment in less than six months, according to a KPMG survey. Half predict it will take between one and five years. KPMG surveyed 872 Canadian executives. (The Logic)

Briefing

Canadian businesses not banking on immediate return from generative AI: Survey

By Murad Hemmadi
Oct 30, 2024
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Just seven per cent of the executives whose organizations had adopted the technology said they expected to see a return on their investment in less than six months, according to a KPMG survey. Half predict it will take between one and five years. KPMG surveyed 872 Canadian executives. (The Logic)

Talking point: Firms are adopting generative AI with the hope of getting more output from their workers, and of improving their businesses’ profitability. But turning the technology into top-line growth or bottom-line benefits isn’t as simple as getting every employee a ChatGPT subscription. Enterprises that have successfully adopted generative tools are focusing on improving inefficient processes, Cohere co-founder Nick Frosst said at The Logic Summit on Monday. Firms still have reservations about the technology. Around three-quarters cited concerns about bias, privacy, the security of AI systems and the cost of using them.

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