Briefing

ByteDance moves into music streaming, online shopping while distancing itself from China

The Beijing-based company may launch its subscription streaming service in countries including India, Indonesia and Brazil as soon as next month. In the U.S., it’s testing a shopping feature on its TikTok app. Even as it tries to diversify its user base beyond its core markets, however, it’s trying to ensure it is identified less with China, reacting to U.S. scrutiny of the company by limiting the amount of Chinese content on TikTok and discussing a stateside rebrand. (The Wall Street Journal, Financial Times, Reuters)

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